Ever since the dawn of time

Ever since the dawn of time, the sun has been a resource we cannot live or do without, so its not such a shock that man has come up with the idea of solar energy. Solar energy had many uses. Some can be dangerous and some, a very valuable asset to the modern world. Solar energy is energy derived from the sun in a form of ultra-violet rays. Its was first applied to use in 212 B.C., by the Greek genius Archimedes. Solar energy was used to defend the harbor of Syracuse against the Roman fleet. Archimedes used a mirror or burning mirror as they had called it, to set fire to the ships of the Roman fleets while standing on shore. It wasnt until 1615 when Salomon de Caux constructed the first solar device; a solar engine. His device was made of glass lenses, supporting frame, and an airtight metal vessel containing water and air. This produced a small water fountain when the air heated up during operation. This was considered to be more of a toy than a device, but it was the! first published account of the use of solar energy since the fall of the Roman Empire Some other use of solar energy after that was the solar roof and the solar oven. In a solar roof system, water is contained in a clear plastic bag and it is placed on a black metal roof. A man traveling through India on a technical aid mission for the U.S government found the idea. While there, he noticed that many people were living in rusty, sheet metal shacks, which were hot in the day and cold at night. Hays plan was to remove the insulation from the roof on winter days so that the roof would get hot, and Replacing the insulation at night to allow the shack to be warm through the night. Then in the summer, he would so the reverse of what he did in winter to let the house cool at night and replacing the insulation in the daytime to block out the heat. Then over the years, a 3- by 3.7-m building using water basins as the actual roofing material was ...

Substrate Definition in Chemistry and Other Sciences

Substrate Definition in Chemistry and Other Sciences The definition of substrate depends on the context in which the word is used, particularly in the sciences. Definitions of Substrate Substrate (chemistry): A substrate is the medium in which a chemical reaction takes place or the reagent in a reaction that provides a surface for absorption. For example, in the fermentation of yeast, the substrate the yeast acts upon is sugar to produce carbon dioxide. In biochemistry, an enzyme substrate is the substance the enzyme acts upon. Sometimes the word substrate is also used as a synonym for the reactant, which is the molecule consumed in a chemical reaction. Substrate (biology): In biology, the substrate may be the surface on which an organism grows or is attached. For example, a microbiological medium may be considered a substrate. The substrate may also be the material at the bottom of a habitat, such as gravel at the base of an aquarium. Substrate may also refer to the surface on which an organism moves. Substrate (materials science): In this context, a substrate is a base on which a process occurs. For example, if gold is electroplated over silver, the silver is the substrate. Substrate (geology): In geology, substrate is underlying stratum.

Business Excellence Module Essay Example | Topics and Well Written Essays - 2500 words - 1

Business Excellence Module - Essay Example Modern organizations are undergoing turbulent economic times in today’s world and for their survival; each company should be ahead of the set benchmarks. Breakthroughs in technology and performance excellence are the most dominant requisites for a company to succeed. This business improvement methodology focuses on improvement of customer satisfaction. However, most of the firms today fall short of this important requirement. Six Sigma includes reduction of defects, reduction of cycle time and ensuring customer satisfaction. To achieve process improvement and variation reduction, this methodology attempts to implement the measurement based strategy. The methodology is hinged on two models, that is, DMAIC (Define, Measure, Analyze, Design and verify) process and DMADV process. The first process focuses on existing processes that fall short of set specifications by putting more emphasis on incremental improvement. On the other hand, the former process tends to develop new proces ses. Six Sigma methodologies ensure application of structured methodology and process metrics to opportunities directly related to organizational goals. In addition, this methodology helps predications to model their business strategies to achieve critical improvement efforts, speed business results, accumulate resources to take advantage of the available opportunities and lastly to oversee that improvements are sustained. The financial metrics of Sigma model includes activity-based costing cost of poor quality amongst others. On the other hand, its contractual metrics comprises mean time taken to repair, cycle and lead time data, and the total amount of rework hours among others. However, it should be noted that collecting and computing of sigma metrics is not a guarantee for a company’s success, and thus, for a company to be successful,  it should apply these metrics in innovative means to solve the clients’ problems.  

Rhetorical analysis on Vintage Ads Article Example | Topics and Well Written Essays - 500 words

Rhetorical analysis on Vintage Ads - Article Example The color choice is perhaps aimed at accentuating the brand and product. The colors are also bright and perhaps an indicator of the cleanliness that is made possible by the detergent. The brightness of the color serves not only the purpose of implying cleanliness but also drawing attention to the advertisement. The image of the child and father is centered in the picture, and therefore, serves as the major advertisement theme. The theme portrayed in the advertisement is sensitivity offered by the detergent, which cares for the skin of the old and young alike due to its gentleness. This is reinforced by a text message at the bottom-left corner of the picture, which reads: â€Å"The name says it all, it’s gentle next to skin even the British Allergy Foundation has endorsed it.† The objective of this advertisement is to elicit a paternal and maternal sense of care. The targeted clientele consists of middle-aged consumers, specifically those with a family. The aim is to influence detergent purchase choice in families. All families use detergents, therefore, this advertisement is not meant to sell a need to the targeted market, but rather an identity associated to a detergent that is more than just ordinary detergents. Common detergent advertisements would be focused on showing how a certain detergent is able to eliminate dirt effectively, but this one presents more than just dirt elimination-sensitivity to human skin and fabrics cleaned as well as the cleaners’ skin. The picture’s focus shows how a product identifies with the lifestyles of consumers-the sensitive and caring lifestyle of most parents. This shows that advertisements are niche creating tools that help in market segmentation and in presenting and fulfilling identities and needs.

Transformational Leadership Essay Example for Free

Transformational Leadership Essay What are the most important concepts you have learned this week? I have understood that a skillful leader must be an example for his followers. I have realized that the chances to become a leader are not very high and if I don’t become leader I’ll be able to apply my leadership skills to the role of follower and thus will become useful for team work. What would you recommend to your management/leadership based on these concepts? During last week I have realized that to be a leader means to be highly responsible and to be a leader means more than simply giving instructions. Skillful leader may sometime act as follower and it won’t mean that the leader is weak or his followers are stronger. It means that leader should act logically. How will these concepts impact you personally and professionally? The key elements of leader’s success are certainly communication, responsibility, planning, consistency and motivational. After having read lots of relevant materials I have realized that many difficult situations have made me stronger and provided me with leadership characteristics. Thus nowadays I am successfully equipped with all of them at my working place. What is the value-added from these concepts, or what differences can these concepts make to your organization? The value –added from these concepts are the same as in the previous week. They are to reduce misunderstanding, mistakes, miscomputations as well as to increase good communication, mutual respect and motivation of every team member. It is necessary to understand your own virtues and characteristics in order to find out whether you are a natural leader. Describe important references used this week. List the references in proper APA style. Ackoff, R. L. (1999). Transformational Leadership. Strategy Leadership, 27, 20–25. Avolio, B. J. , Yammarino, F. J. (2002). Transformational and Charismatic Leadership: The Road Ahead. Greenwich, CT: JAI. Bass, B. M. (1990). Leadership and Performance Beyond Expectations. New York: Free Press. Bass, B. M. (1990). Handbook of Leadership: Theory, Research and Managerial Applications (3rd ed. ). New York: The Free Press. Bal, V. , Quinn, L. (2004). The Missing Link: Organizational Culture and Leadership Development. In M. Wilcox S. Rush (Eds. ). The CCL Guide to Leadership in Action: How Managers and Organizations Can Improve the Practice of Leadership. San Francisco: Jossey-Bass, 163-171. Characteristics of Good Followers. (2006). Retrieved November 5, 2006, from http://www. ssu. missouri. edu/faculty/rcampbell/Leadership/chapter5. html. Clark, D. (2005, April 2). Concepts of Leadership. Retrieved November 5, 2006, from http://www. nwlink. com/~donclark/leader/leadcon. html. Leadership. (2006, November 3). Wikipedia, The Free Encyclopedia. Retrieved November 5, 2006, from http://en. wikipedia. org/w/index. php? title=Leadershipoldid=85498479. Life Issues In-Focus – Dealing With Stress: Visioform Personal Growth. Retrieved November 5, 2006 from

Hate Groups in the United States Essay -- Gangs Racism Group Teenagers

Hate Groups in the United States Right now, there are many active hate groups in the United States such as the Ku Klux Klan, Neo-Nazi, Skinheads, Christian identity, Black Separatists, etc. These hate groups like the Ku Klux Klan, which is one of America’s oldest and more feared, use violence and move above the law to promote their different causes. Another example is a group called Christian Identity, who describes a religion that is fundamentally racist and anti-Semitic; and other are the Black Separatist groups, who are organizations whose ideologies include tenets of racially based hatred. Because of the information gathered by the Intelligence Project from hate groups’ publications, citizen’s reports, law enforcement agencies, field sources and news reports, many people know about these hate groups. Many people know how these groups act and think and most of the American people agree that these hate groups are immoral and should not be allowed to exist neither in the United States nor on th e rest of the world. All the hate groups know that they can only flourish if they continue to recruit new members. Three of the most obvious similarities among hate groups members are their sex, male; their race, Caucasian; and their age, 35 years old or younger. Many people think that the reason young people are willing to join hate groups in high school and in college is that they are uncertain about their own futures. Often people believe that the young people who join hate groups are those with the least education and the least to hope for in the future in the way of jobs, but that does not follow anymore because hate has flourished on colleges and high school campuses. For members of the Ku Klux Klan, it is important that their message of hatred be carried to young people. The initiation of children and babies has being an important part of the Klan activities. It is so bad and wrong that the Ku Klux Klan has even gone so far as to hang out at playgrounds. They look for little boys who play unsuperv ised. The Klan believes that these boys are potential members of the Klan because their parents do not care enough to watch them play. The child is probably growing up in a dysfunctional family that gives him little attention and when he is older he will cling to the Klan because membership in this group will provide him with a strong family structure that his ... ...eir new and young members that the different people are bad and all kinds of things. These lessons, which new members of these hate groups are learning, are wrong because they provoke the anger on its members and therefore the members commit hate crimes against those they hate for being different. That is why not only Blacks, Homosexuals, Asians and Hispanics, but also white people think that these hate groups should be banned so they can not commit crimes anymore. Many hate groups in the United States use the first amendment as a shield to protect themselves from the law, they are bad examples to our following generations because they are trying to recruit more members and change their way of think, these hate groups also commit a lot of crimes against those people that they think are different. That is why in the United States, many Americans are against all of the hate groups and they think that these hate groups should not be allow to exist. We all know that if the U.S. Government decide to ban them, they may be inn silent for many years, but we can count on the fact that they are there. They are â€Å"The Invisible Empire† and will always be the dark side to American History.

All About Personal and Professional Health Care Essay

Health care communication is an important practice in the treatment of a patient. Ensuring effective communication can help the patient understand their state of health. The Meaning and Nature of Healthcare Communication Healthcare communication involves an efficient line of communication between medical professionals, clients, and patient. A vital component of healthcare communication is the ability to share information that can enhance a patient’s knowledge. This is important in assuring quality healthcare (Williams, 2007). Personal healthcare communication is vital in promoting a physician’s understanding through discussion and support groups. Healthcare communication considers factors such as the attitude of the patient, their behavior and belief which could have an impact on how the physician can improve the quality of health care (Williams, 2007). In addition, it requires empathy and understanding from the physician when communicating with their patients. An effective way of achieving effective communication is to get feedbacks from the person getting the information. The healthcare practitioner should carefully evaluate if the client can understand the message being relayed (Williams, 2007). One of the most effective ways of achieving an effective healthcare communication is by conducting a personal interview. This method will help determining the accuracy of information regarding their condition. The psychosocial aspects of the patient’s conditions can be considered when conducting the interview (Williams, 2007). The Relevance of Healthcare Communication An effective professional health care communication can improve the health outcome of a patient. The health care professional can utilize various guidelines to achieve effective healthcare communication. It can help the healthcare practitioner to establish a better understanding of the condition and history of their patients (Williams, 2007). In addition, effective healthcare communication can increase the patient’s satisfaction and knowledge of treatment and its possible outcomes. Without effective healthcare communication, the patient will not have a clear understanding of the state of their health. As a result, they are more likely to spend more on healthcare, take the wrong medication, and become depressed (Williams, 2007). The Principles of Therapeutic Communication The Talking Cure In the early history of health care, therapists or in this case health care professionals rarely say a word. Usually, the best way they understand the condition of their patient is through listening but they never communicate. However, it is likely to practice a non-threatening way of communicating with patients and will not hurt their self-esteem (Wachtel, 2008). In this process, the healthcare professional conceals their real message in a meta-message, which can both be demonstrated in a manner that would make it likely to address the conflicting issue which the patient has avoided (Wachtel, 2008). The manner of delivery by the therapist can have a huge effect on the patient compared to the real message. Most of the time, what the therapist says lowers the self-esteem or confidence of the patient (Wachtel, 2008). In this practice, the therapist must be consistent in monitoring their part in the therapeutic session (Wachtel, 2008). Cyclical Psychodynamics The theory of cyclical psychodynamics utilizes a series of repetitive cycles of communication between people. It combines views from interpersonal dynamics and behavioral and family systems (Wachtel, 2008). The cyclical psychodynamics theory states that people live in a contextual life and their behavior is always related to an individual or object. In therapeutic communication, it is important for the health care professional to understand the roots of the patient’s difficulties (Wachtel, 2008). Cyclical psychodynamics focuses on understanding the cause of the patient’s anxiety. The difficulty of a patient can be rooted from their early knowledge of being afraid of their feelings, thoughts, and inclinations. The aim of therapy in this sense is to help the patient refocus these feelings and integrate them into a complete life (Wachtel, 2008). One aim of therapeutic communication is to direct the patient to a variation of the truth that would help them see new possibilities in their life and to modify life patterns that have been responsible for their difficulties. By using meta-messages, the therapist will help the patient affirm, acknowledge, and understand their feelings (Wachtel, 2008). Other therapeutic techniques provide a different climate, focusing on inhibition, silence and non-engagement from the therapist. With cyclical psychodynamics, however, the health care professional is more involved in the therapeutic process (Wachtel, 2008). Conclusion Healthcare communication involves an efficient line of communication between medical professionals, clients, and patient. A vital component of healthcare communication is the ability to share information that can enhance a patient’s knowledge. This is important in assuring quality healthcare. An effective professional health care communication can improve the health outcome of a patient. The health care professional can utilize various guidelines to achieve effective healthcare communication. It can help the healthcare practitioner to establish a better understanding of the condition and history of their patients. Effective healthcare communication can increase the patient’s satisfaction and knowledge of treatment and its possible outcomes. Without effective healthcare communication, the patient will not have a clear understanding of the state of their health. As a result, they are more likely to spend more on healthcare, take the wrong medication, and become depressed. In the early history of health care, therapists or in this case health care professionals rarely say a word. Usually, the best way they understand the condition of their patient is through listening but they never communicate. However, it is likely to practice a non-threatening way of communicating with patients and will not hurt their self-esteem. In this process, the healthcare professional conceals their real message in a meta-message, which can both be demonstrated in a manner that would make it likely to address the conflicting issue which the patient has avoided Cyclical psychodynamics focuses on understanding the cause of the patient’s anxiety. The difficulty of a patient can be rooted from their early knowledge of being afraid of their feelings, thoughts, and inclinations. The aim of therapy in this sense is to help the patient refocus these feelings and integrate them into a complete life. With cyclical psychodynamics, the patient is directed to a variation of the truth that would help them see new possibilities in their life and to modify life patterns that have been responsible for their difficulties. By using meta-messages, the therapist will help the patient affirm, acknowledge, and understand their feelings. Compared with other therapeutic techniques, which focuses on inhibition, silence and non-engagement from the therapist, cyclical psychodynamics involves more involvement and participation by the health care professional in the therapeutic process

Minority report vs all the troubles of the world Essay

The two computers â€Å"All the Troubles in the World† and â€Å"Minority Report† are both machines that can predict the future, but they operate in different ways. The computer in Minority Report is actually 3 human beings with psychic powers. However the computer in â€Å"All the Troubles in the World† is actually a super computer that becomes so complex it starts to act like a human. Some other differences are that Multivac controls the world’s economy and can predict everybody’s actions before the people can even think about doing it, while the Pre-Cogs can only predicts murders with vague visions. The ways the two machines operate are vastly different; the Pre-cogs need a technician to constant watch them and special medication, but all Multivac needs are replacement parts to be installed occasionally. People also see Multivac as a god as it can predict almost anything with the data its collected. The Pre-Cogs on the other hand are constantly doubted as some people don’t believe they are 100% accurate. Although the two machines have many differences they are similar in some aspects, they both can predict murders and a police force can stop it before it happens. Both of the universes heavily rely on the two machines to make the world a better place. Overall the two stories â€Å"All the Troubles of the World† and â€Å"Minority Report† have similar concepts but are very different when you look at how the machines function. All the Troubles in the World vs. Minority Report The two computers â€Å"All the Troubles in the World† and â€Å"Minority Report† are both machines that can predict the future, but they operate in different ways. The computer in Minority Report is actually 3 human beings with psychic powers. However the computer in â€Å"All the Troubles in the World† is actually a super computer that becomes so complex it starts to act like a human. Some other differences are that Multivac controls the world’s economy and can predict everybody’s actions before the people can even think about doing it, while the Pre-Cogs can only predicts murders with vague visions. The ways the two machines operate are vastly different; the Pre-cogs need a technician to constant watch them and special medication, but all Multivac  needs are replacement parts to be installed occasionally. People also see Multivac as a god as it can predict almost anything with the data its collected. The Pre-Cogs on the other hand are constantly doubted as some people don’t believe they are 100% accurate. Although the two machines have many differences they are similar in some aspects, they both can predict murders and a police force can stop it before it happens. Both of the universes heavily rely on the two machines to make the world a better place. Overall the two stories â€Å"All the Troubles of the World† and â€Å"Minority Report† have similar concepts but are very different when you look at how the machines function. All the Troubles in the World vs. Minority Report The two computers â€Å"All the Troubles in the World† and â€Å"Minority Report† are both machines that can predict the future, but they operate in different ways. The computer in Minority Report is actually 3 human beings with psychic powers. However the computer in â€Å"All the Troubles in the World† is actually a super computer that becomes so complex it starts to act like a human. Some other differences are that Multivac controls the world’s economy and can predict everybody’s actions before the people can even think about doing it, while the Pre-Cogs can only predicts murders with vague visions. The ways the two machines operate are vastly different; the Pre-cogs need a technician to constant watch them and special medication, but all Multivac needs are replacement parts to be installed occasionally. People also see Multivac as a god as it can predict almost anything with the data its collected. The Pre-Cogs on the other hand are constantly doubted as some people don’t believe they are 100% accurate. Although the two machines have many differences they are similar in some aspects, they both can predict murders and a police force can stop it before it happens. Both of the universes heavily rely on the two machines to make the world a better place. Overall the two stories â€Å"All the Troubles of the World† and â€Å"Minority Report† have similar concepts but are very different when you look at how the machines function.

Adjectives That Look Like Adverbs

Adjectives That Look Like Adverbs Adjectives That Look Like Adverbs Adjectives That Look Like Adverbs By Mark Nichol What’s the visual difference between an adjective and an adverb? Well, all adverbs end in -ly, and no adjectives do, right? Wrong on both counts. Some adverbs, called flat adverbs, lack the -ly suffix. The words in this category, like straight, can be used both as adverbs (â€Å"Drive straight through the intersection†) and adjectives (â€Å"He drew a straight line†). Some adverbs, like slow, are interchangeable with their -ly forms (see this post). Others, like hard, are distinct in usage from the adverbial -ly form (â€Å"I worked hard† is opposite in meaning from â€Å"I hardly worked†) and have no adjectival -ly form. At the same time, dozens of adjectives end in -ly, and many have no adverbial equivalent. (Some adjectives that pertain to periods of time, such as daily, weekly, and monthly, can be both adjectives and adverbs: â€Å"They followed a daily regimen†; â€Å"They followed the regimen daily.†) For example, friendly can modify a noun (â€Å"She wore a friendly smile†), but although one can write, â€Å"She looked friendly,† it means she had a friendly look, not that she looked at someone in a friendly manner. (Friendly is not an adverb; friendlily is, though I’ve never seen it used, and one must otherwise use the adverbial phrase in the previous sentence, or a similar one, in place of friendly.) Other adjectives ending in -ly that are not also adverbs include costly (â€Å"It was a costly event†), miserly (â€Å"That’s a miserly attitude†), and unruly (â€Å"He’s an unruly boy†). One cannot, for example, act costly, miserly, or unruly; one is said, for example, to spend in a costly manner, to behave in a miserly fashion, or to engage in unruly behavior. Adjectives ending in -y can be converted to adverbs with the insertion of -il- before the final letter, as in frosty (â€Å"She gave him a frosty look†) becoming frostily (â€Å"She looked at him frostily†), but, friendlily notwithstanding, few adjectives can be converted to adverbs in this manner. For example, â€Å"She gave him a deadly look† is correct, but â€Å"She looked at him deadlily is not.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:20 Words with More Than One Spelling8 Types of Parenthetical Phrases45 Idioms with "Roll"

Amazing Strategies for Building Confidence in Teachers

Amazing Strategies for Building Confidence in Teachers Having confidence will only improve a teacher’s value as it naturally boosts their overall effectiveness. It is a key component of being successful. Students in particular quickly pick up on a lack of self-confidence and use that to tear a teacher down even further. Lacking self-confidence will eventually force a teacher to find another career. Confidence is something that cannot be faked, but it is something that can be built. Building confidence is another component of a principal’s duties. It can make all the difference in the world in how effective a teacher is. There is no perfect formula because every person has their own unique level of natural confidence. Some teachers do not require their confidence to be boosted at all while others require lots of extra attention in this area. A principal should develop and implement a strategic plan for building confidence in teachers.   The remainder of this article will highlight seven steps that can be included in such a plan. Each of these steps is simple and straightforward, but a principal must always be cognizant of implementing them on a regular basis. Express Gratitude Teachers often feel under appreciated, so showing them that you truly appreciate them can go a long ways in building confidence. Expressing gratitude is quick and easy. Make a habit of telling your teachers thank you, send a personal appreciation email, or give them something like a candy bar or other snack on occasion. These simple things will improve morale and confidence. Give them Leadership Opportunities Putting teachers who lack self-confidence in charge of something may sound disastrous, but when given the chance they will surprise you more times than they let you down. They shouldn’t be put in charge of large overwhelming tasks, but there are plenty of smaller type duties that anyone should be able to handle. These opportunities build confidence because it forces them to step outside their comfort zone and gives them a chance to be successful. Focus on the Strengths Every teacher has strengths, and every teacher has weaknesses. It is essential that you spend time praising their strengths. However, it is necessary to remember that strengths need honed and improved just as much as weaknesses. One way to build confidence is to allow them to share strategies that highlight their strengths with their colleagues in a faculty or team meeting. Another strategy is to allow them to mentor teachers who struggle in areas where they have strengths. Share Positive Parent/Student Feedback Principals should not be afraid to solicit student and parent feedback about a teacher. It will be beneficial regardless of the type of feedback you receive. Sharing the positive feedback with a teacher can truly be a confidence booster. Teachers who believe they are well respected by parents and students gain a lot of confidence. It naturally means a lot of those two groups to believe in a teacher’s abilities. Provide Suggestions for Improvement All teachers should be given a comprehensive Personal Development Plan that serves as a guide for improvement in areas of weaknesses. Most teachers want to be good at all facets of their job. Many of them are aware of their weaknesses but do not know how to fix them. This leads to a lack of self-confidence. An integral part of a principal’s job is to evaluate teachers. If there isn’t a growth and improvement component to your evaluation model, then it won’t be an effective evaluation system, and it certainly will not help build confidence. Provide Young Teachers a Mentor Everyone needs a mentor that they can model themselves after, seek advice or feedback from, and share best practices. This is especially true for young teachers. Veteran teachers make excellent mentors because they have been through the fire and seen it all. As a mentor, they can share both successes and failures. A mentor can build confidence through encouragement over a long period of time. The impact a mentor has on a teacher can span the length of several careers as the young teacher transitions into becoming a mentor themselves. Give Them Time Most teacher preparation programs do not prepare a teacher for life in a real classroom. This is where the lack of self-confidence often begins. Most teachers come in excited and fully confident only to realize that the real world is much tougher than the picture they had painted in their mind. This forces them to adjust on the fly, which can be overwhelming, and where confidence is often lost. Slowly over the course of time with assistance such as the suggestions above, most teachers will regain their confidence and begin to make the climb towards maximizing their overall effectiveness.

Supply chain management - Co op Essay Example | Topics and Well Written Essays - 1250 words

Supply chain management - Co op - Essay Example Recently, a food miles calculator has been developed in order to measure the distance traveled by the food products between production and consumption points (Food miles calculator). While discussing the food miles concept on the ground of a co-op supply chain management, it is necessary to understand the basic goal of such organisations. A co-op organisation aims to offer maximum benefits to its customers by emphasising on its pre-designed environmental and ethical notions. Hence, it is essential to examine whether the application of food miles would beneficial for the co-op organisations or not. This paper will critically analyse the pros and corns of incorporating the idea of food miles into the corporate strategy. It will also explore the most appropriate stance the co-op can adopt in order to improve its business operation. Benefits of adopting food miles Through the application of food miles in its corporate strategy, the co-op supermarket can offer improved levels of services to its customer as well as to different segments of the society. Globalisation has eliminated international trade barriers in order to maximise cross-border trade for international expansion. Hence, the world has been facilitated with effective circulation of ideas, languages, and cultural ideologies. Naturally, this trade liberalisation process has also intensified import and export of goods which are the central aspects of food miles. Globalisation has largely increased the scope of agricultural sector. It is obvious that large scale agricultural productions cannot be fully distributed in the domestic market; hence, it is crucial to export the food products to foreign markets where they have higher demands. This process would greatly assist the farmers to get improved prices for their products from outside markets. When farmers get better prices for their food products, more and more people would be attracted towards agriculture field and it would in turn mitigate the issues assoc iated with global food crisis. Similarly, higher rate of agricultural production would aid the economies to minimize unemployment rate which is a central factor in determining their economic growth rate. The increased export trade would also generate revenue for the governments. As discussed earlier, the main objective of a co-operative supermarket is to provide improved services to its customers. Since it is impossible to produce every type of vegetable, fruit, or other food product in a region, every co-op supermarket is forced to depend on import trade in order to offer every type of food product to its customers. In the words of Lovejoy (2001), the supply chain principles suggest to extend the firm’s services beyond the immediate supplier and customer. The concept of food miles assists the co-op supermarket to deliver varieties of fruits and vegetables to its consumers by getting access to a large group of potential suppliers. If the co-op supermarket stops the practice o f food miles, then consumers may search for other stores that would meet their requirements. Demerits of adopting food miles The environmental concern of food miles reflects the idea that when a food product travels larger distance from the production point to consumption, it involves greater consumption of energy and thereby increased emission of greenhouse gases. The greenhouse gases like carbon dioxide absorb and emit infrared radiations which cause dreadful environmental issues such as green